NASA’s User-Friendly Website Is Built to Carry Huge Traffic Loads
The NASA website was last updated about 10 years ago and was due for modernization for a variety of reasons; pure age was not the only one. The old site was “a kind of traditional homepage that’s heavy on news releases and top-level agency news coverage,” Bowman says.
In addition, NASA subagencies were creating their own sites outside the flagship, complicating the user experience.
The new website puts more emphasis on accessibility and mobile readability, as well as faster page load time and search engine optimization. Topics have been organized in a user-friendly way so that searches such as “What time is the eclipse?” get people where they need to be, says Jason Townsend, NASA’s communications manager.
“We’ve really tried to redo this from the top down, bottom up, front end, back end, the whole nine yards,” he says.
To support the traffic load to the website, which sees about 1 million views a day on average, the NASA team worked with Amazon Web Services to fine-tune services to work efficiently with its new content management system and its existing livestreaming solution provider — the same one it used in 2017.
“When we were on the IT acquisition side, we were pricing out at about four times the 2017 eclipse traffic in order to give us padding, so that we have guaranteed uptime up to that amount,” Bowman says. “We expect the traffic to be bigger, but we’re confident we can hold up to it.”